LuvTL Beauty and Lifestyle Blog

“Beauty is not in the face; beauty is a light in the heart.” ― Kahlil Gibran

Going Nude with NYX

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Brand: Nude Matte Eyeshadow
Product: NYX
Parent Company: Nestle
Avg Cost: CA $7.99
Size: .056 oz
Where To Buy: various locations
Ingredients: Varies based on shade.  Ingredients may include: Talc, Nylon-12, Dimethicone, Magnesium Stearate, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Water/Aqua/Eau, Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Polymethyl Methacrylate, Triethoxycaprylylsilane, Aloe Barbadensis Extract/Aloe Barbadensis Leaf Extract, Cocos Nucifera Oil/Coconut Oil, Caprylyl Glycol, Triethoxycaprylylsilane, Sodium Chloride, Alumina, Caprylyl Glycol, Cetyl Dimethicone, Octyldodecyl Stearoyl Stearate, Tocopheryl Acetate, Phenoxyethanol. MAY CONTAIN / PEUT CONTENIR (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492), Blue 1 Lake (CI 42090), Carmine (CI 75470), Ultramarines (CI 77007), Black 2 (CI 77266) [nano], Manganese Violet (CI 77742), Ferric Ammonium Ferrocyanide (CI 77510), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007).
Claim to Fame: Nude Matte Shadow+A1:B8 is anything but boring. Our shimmer-less singles are packed with pigment that never fails to make your eyes pop! Now, our entirely matte eyeshadows are available in 12 new Beyond Nude shades. Meet your bold match among these rich, earthy tones. Soft and smooth for seamless blending, these shadows offer a perfectly plush and true-matte finish in 33 colors.
*taken from NYX website

I have to admit, I have a lot of make up compared to most people I know.  I have eye-shadows of all different shades, brands and pigments.  I have loose eye-shadows and packed eye-shadows; high-foiled shadows and high-lights; and I have everything from pale to rich to neon, but the one thing I always run into trouble with is finding nice mattes.

A lot of people aren’t aware that matte shades are actually more difficult for a beauty manufacturer to make.  It usually requires a wider variety of ingredients than a standard shimmer eye-shadow.  Since mattes are made with clays, ingredients can be drier with less slip.  This means, that if the right balance of ingredients is not achieved you can get eye-shadows that have a high amount of fall out, and don’t apply smoothly and evenly across the lid.

I tend to agree with most beauty gurus, that if you are adding various colors to your looks, then you should try to use a combination of mattes and micas.   Unfortunately, most drugstore brands that sell mattes only sell them in palettes with shimmer shadows. Which is why I was very grateful for NYX Nude Matte Eyeshadows.


First Impression:

I’ve noticed that the variety of NYX products vary from store to store.  If you choose to buy the NYX brand, your best bet might be to go to their online site, which features all of their products.

When choosing my first mattes from this brand, I decided to choose 3 neutral shades that I could make into a basic natural look for everyday.  I chose 3 shades: (from light to dark) Lap Dance, Blame it on Midnight, Dance the Tides.


The first shade, Lap Dance, was an exact match to my skin tone, so I’m not sure how often I can use these two colours, but I am very fond of the two others.  They work very well together.  Blame it on Midnight goes on as a light yellowish tone, but as you build it up the orange starts to come through.  The shade is an earthy orange, so it works well with most warm tones.  Dance the Tides pairs very nicely as a crease shade, and because of its neutrality it can help tie your transition shade to your lid colour.

These shadows have little fall out.  They build nicely, so you can play with the opaqueness.  They also seem to blend well, which is very important when you are working with transition shades.


Lasting Impression:

So will I buy more of these shadows?  No.

The reason for this is ethical and not because of its quality or price.  If weren’t aware, or hadn’t noticed by my notes above, NYX was purchased by Loreal, a company that is owned by Nestle.   Being a lady of the lake and water, I cannot encourage anyone to purchase anything from the Nestle brand.  Of course, this is my own choice and you are free to do what you want, but I wouldn’t be a “Lady of the Lake” if I didn’t speak up about this companies business practices.

Nestle has been protested for:

  • Extensive ANIMAL TESTING
  • May 2011, by the International Baby Food Action Network claimed Nestlé had broke 130 rules set by the World Health Organization after using marketing campaigns to promote baby formula as being healthier for a baby than breast milk in the developing world – CORPORATE PROPAGANDA
  • As of 2017, Nestle received a worst rating for its cocoa supply chain management which uses CHILD LABOUR
  • According to a report entitled ‘Palm Oil’s Black Box’, published by Mighty in December 2016, Nestle was a customer of the secretive palm oil trading company, Olam, which was linked with DEFORESTATION in Southeast Asia and Africa.
  • Has acted unethically with taking water from communities.

I hope that you will be willing to take a bit of time and research the various ethics violations this company has made.  Nestle has far reaching business ties and owns many brands.  It will be difficult to avoid purchasing their products all the time, but if we actively try to boycott, we will send a major message to their CEO.



About Nestles Ethics:

Ethical Consumer – Nestle Company Profile

Nestlé continues to extract water from Ontario town despite drought: activists – The Globe and Mail

Nestlé deal doesn’t hold water – The Toronto Star

A Look into Nestle’s Controversial Water Bottling Business in Canada by Vice

Nestle: Bottling water in drought-hit California by BBC


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